Visitor Satisfaction Survey 2008
1.Personal Information
| Local | National | |
|---|---|---|
| Female | 362 | 1230 |
| Male | 470 | 1108 |
| Female | 362 | 1230 |
| Male | 470 | 1108 |
| Local | National | |
|---|---|---|
| In full time education | 296 | 896 |
| Retirement Age | 326 | 1132 |
| Working Age | 318 | 1198 |
| In full time education | 296 | 896 |
| Retirement Age | 326 | 1132 |
| Working Age | 318 | 1198 |
2. What is the main purpose of your visit today?
| Access Services | Food Shopping | Leisure including eating out | Other | Other Shopping | Work | |
|---|---|---|---|---|---|---|
| Stamford | 8 (2%) | 164 (37%) | 48 (11%) | 16 (4%) | 178 (40%) | 28 (6%) |
| East Midlands | 20 (3%) | 194 (33%) | 48 (8%) | 32 (5%) | 236 (41%) | 52 (9%) |
| National | 106 (7%) | 462 (30%) | 136 (9%) | 210 (13%) | 386 (25%) | 256 (16%) |
| Stamford | 8 (2%) | 164 (37%) | 48 (11%) | 16 (4%) | 178 (40%) | 28 (6%) |
| East Midlands | 20 (3%) | 194 (33%) | 48 (8%) | 32 (5%) | 236 (41%) | 52 (9%) |
| National | 106 (7%) | 462 (30%) | 136 (9%) | 210 (13%) | 386 (25%) | 256 (16%) |
3. How often do you come into town?
| Daily | First Visit | More than once a week | Once a month or less | Weekly | |
|---|---|---|---|---|---|
| Stamford | 92 (21%) | 14 (3%) | 136 (31%) | 118 (27%) | 82 (19%) |
| East Midlands | 126 (22%) | 14 (2%) | 200 (34%) | 130 (22%) | 112 (19%) |
| National | 512 (33%) | 34 (2%) | 526 (34%) | 204 (13%) | 280 (18%) |
| Stamford | 92 (21%) | 14 (3%) | 136 (31%) | 118 (27%) | 82 (19%) |
| East Midlands | 126 (22%) | 14 (2%) | 200 (34%) | 130 (22%) | 112 (19%) |
| National | 512 (33%) | 34 (2%) | 526 (34%) | 204 (13%) | 280 (18%) |
4. How did you come into town?
| By Car | By Public Transport | On Foot | |
|---|---|---|---|
| Stamford | 248 (56%) | 42 (10%) | 152 (34%) |
| East Midlands | 330 (57%) | 56 (10%) | 196 (34%) |
| National | 842 (54%) | 182 (12%) | 532 (34%) |
| Stamford | 248 (56%) | 42 (10%) | 152 (34%) |
| East Midlands | 330 (57%) | 56 (10%) | 196 (34%) |
| National | 842 (54%) | 182 (12%) | 532 (34%) |
5. How do you rate the physical appearance of the town centre?
| Acceptable | Excellent | How do you rate the physical appearance of the town centre? | Poor | Some aspects unsatisfactory | |
|---|---|---|---|---|---|
| Stamford | 212 (48%) | 130 (29%) | 4 (1%) | 20 (5%) | 76 (17%) |
| East Midlands | 300 (52%) | 162 (28%) | 4 (1%) | 22 (4%) | 94 (16%) |
| National | 800 (51%) | 266 (17%) | 4 (0%) | 172 (11%) | 314 (20%) |
| Stamford | 212 (48%) | 130 (29%) | 4 (1%) | 20 (5%) | 76 (17%) |
| East Midlands | 300 (52%) | 162 (28%) | 4 (1%) | 22 (4%) | 94 (16%) |
| National | 800 (51%) | 266 (17%) | 4 (0%) | 172 (11%) | 314 (20%) |
6. How do you rate the cleanliness of the town centre?
| Acceptable | Excellent | How do you rate the cleanliness of the town centre? | Poor | Some aspects unsatisfactory | |
|---|---|---|---|---|---|
| Stamford | 276 (62%) | 44 (10%) | 2 (0%) | 28 (6%) | 92 (21%) |
| East Midlands | 350 (60%) | 74 (13%) | 2 (0%) | 36 (6%) | 120 (21%) |
| National | 842 (54%) | 166 (11%) | 2 (0%) | 164 (11%) | 382 (25%) |
| Stamford | 276 (62%) | 44 (10%) | 2 (0%) | 28 (6%) | 92 (21%) |
| East Midlands | 350 (60%) | 74 (13%) | 2 (0%) | 36 (6%) | 120 (21%) |
| National | 842 (54%) | 166 (11%) | 2 (0%) | 164 (11%) | 382 (25%) |
7. How do you rate the range / variety of shops in the town centre?
| Acceptable | Excellent | Poor | Some aspects unsatisfactory | |
|---|---|---|---|---|
| Stamford | 226 (51%) | 100 (23%) | 40 (9%) | 76 (17%) |
| East Midlands | 284 (49%) | 130 (22%) | 58 (10%) | 110 (19%) |
| National | 694 (45%) | 228 (15%) | 274 (18%) | 360 (23%) |
| Stamford | 226 (51%) | 100 (23%) | 40 (9%) | 76 (17%) |
| East Midlands | 284 (49%) | 130 (22%) | 58 (10%) | 110 (19%) |
| National | 694 (45%) | 228 (15%) | 274 (18%) | 360 (23%) |
8. How do you rate the range /variety of leisure/cultural activities in the town centre?
| Acceptable | Excellent | How do you rate the range /variety of leisure/cultural activities in the town centre? | Poor | Some aspects unsatisfactory | |
|---|---|---|---|---|---|
| Stamford | 176 (40%) | 90 (20%) | 78 (18%) | 48 (11%) | 50 (11%) |
| East Midlands | 248 (43%) | 104 (18%) | 78 (13%) | 74 (13%) | 78 (13%) |
| National | 674 (43%) | 176 (11%) | 78 (5%) | 318 (20%) | 310 (20%) |
| Stamford | 176 (40%) | 90 (20%) | 78 (18%) | 48 (11%) | 50 (11%) |
| East Midlands | 248 (43%) | 104 (18%) | 78 (13%) | 74 (13%) | 78 (13%) |
| National | 674 (43%) | 176 (11%) | 78 (5%) | 318 (20%) | 310 (20%) |
9. What are the best aspects of the town?
(Multiselect)
| Local | National | |
|---|---|---|
| Accessibility by car and other transport | 318 | 1198 |
| Choice of shops / restaurants / nightlife | 362 | 1230 |
| Convenient | 326 | 1132 |
| Ease of walking around the centre | 296 | 896 |
| Feeling Safe | 216 | 472 |
| Other | 26 | 126 |
| Physical appearance / atmosphere | 470 | 1108 |
| Accessibility by car and other transport | 318 | 1198 |
| Choice of shops / restaurants / nightlife | 362 | 1230 |
| Convenient | 326 | 1132 |
| Ease of walking around the centre | 296 | 896 |
| Feeling Safe | 216 | 472 |
| Other | 26 | 126 |
| Physical appearance / atmosphere | 470 | 1108 |
10. How long do you intend to stay on your visit?
| 1 to 2 hours | 2 to 4 hours | all day | How long do you intend to stay on your visit? | Less than an hour | |
|---|---|---|---|---|---|
| Stamford | 186 (42%) | 146 (33%) | 54 (12%) | 2 (0%) | 54 (12%) |
| East Midlands | 246 (42%) | 186 (32%) | 72 (12%) | 4 (1%) | 74 (13%) |
| National | 516 (33%) | 302 (19%) | 338 (22%) | 10 (1%) | 390 (25%) |
| Stamford | 186 (42%) | 146 (33%) | 54 (12%) | 2 (0%) | 54 (12%) |
| East Midlands | 246 (42%) | 186 (32%) | 72 (12%) | 4 (1%) | 74 (13%) |
| National | 516 (33%) | 302 (19%) | 338 (22%) | 10 (1%) | 390 (25%) |
11.What two suggestions would you make to improve the town ?